Are you going on a trip to (West-)Africa to visit your NGO projects or meet your business partners? You probably want to bring a content creator with you to afterwards share all your experiences. We get that. What if we tell you that you can hire a native content creator? Working with a creator from the country comes with many benefits. Here is why you should leave your own content creator at home, and start working with a local creator.
A business trip to West Africa costs a lot of money. Flight tickets, accommodation, transportation, food, visa, vaccinations and medicine, insurances and while you are abroad you (probably) don’t make money. Bringing a content creator with you means you have to double most of these expenses. And you might even have to pay the content creator too.
Of course you have to pay a native creator, but you don’t have to pay for flight tickets, visa, insurances and what more. You can use the money you save to invest in your business or NGO.
It matches better with your ideals
Let’s say you are running a fashion label and your clothes are made in Ghana. The reason why you sell clothes from Ghana is because you want to create jobs in this country. Isn’t it very ironical that you bring a foreign creator on your business trip, while you can hire a native one?
Also by working with a local creator, you will show your customers and clients that Ghana is much more than what the mainstream media shows us. Yes, there are good photographers, video makers and copywriters in West Africa. And it is time that they can tell their own story.
You avoid sharing stereotypes
There is a lot of discussion lately about “white saviorism”. Foreigners come to West Africa with their western view, and point out everything that is wrong in their eyes. Who doesn’t know the pictures and videos of naked kids with big bellies, garbage dumps or white people in the middle of a group of black children they don’t know.
The term white savior, sometimes combined with savior complex to write white savior complex, refers to a white person who acts to help non-white people, with the help in some contexts perceived to be self-serving.Wikipedia
Times are changing and people don’t accept this kind of content anymore. You can tell a foreign content creator to make sure they don’t create this type of content, or you hire a local creator and know for sure it is not going to happen.
It opens doors
You probably know that when you travel alone instead of as duo or group, you will make more contact with the people in a country. It works the same when you work with people from the country only. A local content creator can teach you a lot about the culture, the language, do’s and don’ts and what more. It will add more value to your business trip.
And maybe you even end up eating a local dish at your content creators’ house? Who knows.
Looking for a content creator in West Africa for your next business trip? Let us help you! Contact us for more information.